Venice Italy Travel: City of Merchants and Traders

Venice is a magical city in the region of Veneto Italy, whose people, the Venetians live in the sea among 400 islands. This city has always been a mercantile city. Piazza San Marco is the center of Venice and one of Europe's largest squares. A visit to Venice, one of Italy's maritime powerhouses, is to learn about how the context and physical location of Venice had everything to do with its rise to wealth and mercantilism. As Malcolm Gladwell recently wrote in outlines, so much of success is predicated on context, location, and timing. In Venice this is certainly the case.

By living literally in the sea Venetians spent time looking outward with an open mind toward what was to be discovered in the Mediterranean and in the case of Marco Polo as far away as China. While the church was running its crusades Marco Polo was trading with Arabs and Asians, bringing spices, silks, jewels, and of course pasta back to Venice in the 12th century. The merchants of Venice such as Murano Glass is another example of the Venetians taking best practices from around the Mediterranean and Adriatic seas and incorporating them into their glass making style and process to create something uniquely Venetian. At the same time continental Europeans were not equipped to invade a sea-land empire to steal the wealth giving Venice the time and space it need to grow into the world's richest city. Inevitably Venice's location and its efect on the Venetians led to the Venetian's success in commerce and trade with foreign cultures and people. Venice is another example from the Italic peninsula of how importing the best practises of the cultures they traded with and then putting a unique stamp leads to long term success and prosperity, much like the Romans, and the Etrucans before them who created the first United Nations and League of Nations in 500 BC, created their own wealth and success.